Abdul Basit Portfolio
Back to Portfolio

Pass 11 Plus CRM

Lead Protection & Student Growth Platform

Case Study
Full-Stack Web Application

One Platform for Lead Protection & Student Growth

Pass 11 Plus CRM unifies 11+ tutoring operations into a single trusted ecosystem — helping teams convert enquiries into enrolled students, keep follow-ups on track, and run classes without switching tools.

May 2026 – Jul 2026Web (Admin, Ops, Sales, Teacher, Student portals)
Pass 11 Plus CRM
Next.js
NestJS
Prisma
PostgreSQL
Supabase
Redis
BullMQ
Baileys
Meta Lead Ads
Google Classroom

Project Screens

Click any screen to view fullscreen and navigate between images

Pass 11 Plus super admin dashboard01
Admin DashboardLive snapshot of leads, conversion, follow-ups, and pipeline growth.
Pass 11 Plus sales tracking sheet02
Sales Tracking SheetSpreadsheet-style lead tracking across every stage of the funnel.
Pass 11 Plus sales pipeline kanban03
PipelineKanban pipeline with SLA overdue alerts and stage movement.
Pass 11 Plus leads management table04
LeadsAssigned leads with Meta sources, priority, and quick outreach actions.
Pass 11 Plus sales team dashboard05
Sales DashboardSales command center for overdue follow-ups and daily deal momentum.
Pass 11 Plus appointment calendar06
CalendarAppointment calendar for Discovery Calls and team scheduling.
Pass 11 Plus sales notifications07
NotificationsLead assignments, activity alerts, and calendar updates in one inbox.

Project Overview

CategoryFull-Stack Web Application
ClientPass 11 Plus
DateMay 2026 – Jul 2026
PlatformsWeb (Admin, Ops, Sales, Teacher, Student portals)
User RolesSuper Admin, Ops Manager, Sales Team, Teacher, Student
About This Project

A full-stack CRM and learning-ops platform built for Pass 11 Plus. Five roles work together in one system: sales capture and nurture leads through a shared pipeline, book Discovery Calls from live availability, and track every deal on a spreadsheet-style sales sheet. Ops and admins oversee the full funnel, enrollments, and WhatsApp outreach. Teachers run classes, assignments, attendance, and progress. Students submit homework and stay on top of their learning.

Built as a production-grade web product — a Next.js app with role-based portals, dashboards, and real-time lead updates; a NestJS API with Prisma/PostgreSQL, Supabase Auth, rate limiting, background jobs, and Stripe-ready billing models; plus integrations for Meta Lead Ads, Google Classroom, and WhatsApp (manual CRM messaging and Baileys automation).

Key Highlights

Core features and technical capabilities delivered

Five-role ecosystem: Admin, Ops, Sales, Teacher, and Student
Lead pipeline, SLA follow-ups, and sales tracking sheet
Public Discovery Call booking with timezone-aware 30-minute slots
WhatsApp messaging, templates, and automated welcome flows
Meta Lead Ads ingestion and Google Classroom sync
Dashboards, calendar, enrollments, classes, homework, and attendance

Pass 11 Plus CRM replaces fragmented spreadsheets and chat threads with one trusted platform — keeping leads protected, students growing, and the whole team operating at scale.

Chat on WhatsApp